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Branding Multiple Personalities (Part II)

Also see: Branding Multiple Personalities

Below are 3 additional sets of preliminary designs created for CONFLUENCE Watersports. These trade show and retail displays explore optional approaches that allow the client to showcase their branded kayaks and kayak accessories.

 

Each display is designed to hold 6 kayaks and varying accessories. Each display allows ample space for branding and product informational graphics. Each display design can be customized for all 5 kayak brands. This approach to product display offers the client flexibility, variety, and economy ... since they can build 1 display configuration or 4 configurations depending on their engineering budget ... and each configuration is able to be customized according to brand. Most of the brand graphics are printed on cloth or paper substrates and applied to the display framework ... allowing the client to economically change/update the brand graphics as needed.

The display designs are aesthetically pleasing, functionally effective, and economically efficient. The result is a degree of innovative design and elegant engineering that compliments the nature of the products they display.

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